The Advantages

MallMania creates new advertising revenue, increases tenant value, drives regular foot traffic, builds shopper loyalty, attracts media partnerships, strengthens the mall’s competitive brand position, and delivers reusable videos, images, and digital assets for ongoing mall and tenant marketing campaigns.

Additional Revenue

Advertising Revenue

New income streams from print and digital

The magazine and website generate direct monthly revenue from tenant ads and outside brand partnerships.

Tenant Retention

Tenant Value

Happier tenants stay longer

Helps tenants sell more, feel better supported, and become more likely to renew their leases.

Foot Traffic

More Regular Visits

More visitors, more often

Compelling editorial content gives shoppers a reason to visit regularly, increasing overall mall footfall.

Shopper Loyalty

More Engagement

Turn visitors into regulars

A magazine community builds emotional connection, stimulating repeat visits and off-peak shopping behavior.

Brand Strength

PremiumPositioning

Stand out, attract better tenants

A strong editorial brand positions the mall as a premium lifestyle destination, attracting higher-caliber tenants.

Reusable Content

Social Media Assets

One issue, endless content

Generates videos & images – social media assets the mall and tenants can reuse across marketing channels.

MallMania — The ROI Case

A monthly fashion magazine that pays for itself — and then some.

0K
Monthly value generated (CHF)
0%
Return on investment
0+
Happy Tenants

What is MALLMANIA

MallMania is a complete media platform for shopping malls, combining a premium printed magazine, a digital website, reusable social media content, and a CRM-driven customer engagement system. It helps malls generate advertising revenue, support tenants, increase foot traffic, strengthen loyalty, and position the mall as a lifestyle destination.

Printed Magazine

A high-quality monthly magazine distributed through the mall, VIP customers, partner locations, and purchase-based promotions.

Website

A digital extension of the magazine, featuring articles, flipbook access, advertising placements, tenant content, and campaign landing pages.

Content for Social Media

Reusable videos, images, and campaign assets created from each issue for the mall and participating tenants.

CRM Platform

A workflow platform where stores upload product images, review ads, track approvals, and mall management controls each issue’s final content.

450+ Products Every Month

Each month, MallMania showcases more than 450 products from mall tenants across curated edits, advertorials, photo essays, and shopping features — turning the mall’s collections into premium editorial content that inspires discovery and drives store visits.

0+
Products covered monthly

Photo Essays

Every month, MallMania showcases more than 120 products across 4 cinematic photo essays — turning store collections into premium visual stories that inspire discovery and drive shopper interest.

Runway Show

7 pages

up to 35 products

Catwalk Show

7 pages

up to 45 products

Fashion Show

8 pages

up to 25 products

Studio Catwalk

12 pages

up to 25 products

Advertorials

Every month, MallMania presents more than 100 products across 6 curated advertorials — blending editorial storytelling with powerful product visibility for participating stores and brands.

Fashion History

9 products

Fashion Focus

15 products

Hit of the Month

18 products

Mix & Match

50 products

Star-like

10 products

Fashion Icon

5 products

The Edit

Every month, MallMania features 300 selected products in The Edit — a curated shopping section designed to showcase tenant collections, inspire customers, and turn discovery into store visits.

Fashion Products

6 pages

100 products

Kids & Teens

6 pages

100 products

Beauty

2 pages

30 products

Home & Tech

4 pages

60 products

Monthly Video Content

Every issue of MallMania includes 3 reusable video assets — a fashion show opener, a catwalk show, and a catwalk studio video — giving the mall and tenants premium content for websites, screens, and social media.

Fashion Show Opener

30 sec. video

Catwalk Show

60 sec. video

Catwalk Studio

90 sec. video

Reusable Content for Social Media

for the mall

Every month, MallMania gives the mall a rich library of ready-to-post social media assets, including videos and images created from the full magazine content. The mall receives reusable content from 3 fashion show videos, 4 photo essays, 6 advertorials, 19 curated product pages, 2 beauty articles, 2 travel articles, and 1 food-related article.

In addition, each issue covers 12 events per month — either inside the mall or in the wider city — creating fresh content opportunities, stronger community engagement, and valuable brand partnership potential.

Fashion Opener

multiple assets from 30 sec. video

Catwalk Show

multiple assets from 60 sec. video

Catwalk Studio

multiple assets from 90 sec. video

4 Photo Essays

images in various formats

6 Advertorials

images in various formats

The Edit – 19 pages

images in various formats

2 Beauty Articles

images in various formats

2 Travel & 1 Food Articles

images in various formats

12 Events Covered

images in various formats

Reusable Content for Social Media

for tenants

MallMania provides tenants with reusable social media assets, including videos and images created from each monthly issue. Every participating store receives ready-made content that can be posted directly on social media to promote products, campaigns, and in-mall visibility.

Advertisement

video in 16:9 and 9:16

image in 16:9 and 9:16

Find us in MallMania

images in various formats

Products featured in the magazine

images in various formats

40 High Quality Advertisements

for tenants

Each month, MallMania creates 40 high-quality advertisements for mall tenants — giving stores premium visual campaigns they can use in the magazine, on the website, and across their own marketing channels.

Advertisement

video in 16:9 and 9:16

image in 16:9 and 9:16

Advertisement

video in 16:9 and 9:16

image in 16:9 and 9:16

Advertisement

video in 16:9 and 9:16

image in 16:9 and 9:16

Advertisement

video in 16:9 and 9:16

image in 16:9 and 9:16

Fashion is about something that comes from within you

– Ralph Lauren

Ready-to-Launch White Label Solution

MallMania is available immediately as a complete white label product for shopping malls.

It is a turn-key magazine, website, content, and production platform that can be launched under the mall’s own brand — without requiring internal resources, staff, or operational effort.

Turn-key Product

MallMania is ready to launch from day one: a complete magazine, website, content, and production platform delivered as a fully managed service, with no internal setup or operational burden for the mall.

Zero Operational Effort

MallMania is fully managed on behalf of the mall. We handle the planning, store coordination, content collection, magazine production, website updates, approval workflow, and reusable marketing assets — so the mall gets the full benefit without adding workload to its team.

We manage the full process

We manage the full process: content planning, store coordination, product collection, magazine creation, website updates, reusable marketing assets, approvals, and production workflow. The mall receives a premium monthly media platform, ready to use and fully operated on its behalf.

Content Planning

Store Coordination

Product Collection

Magazine Creation

Website Updates

Reusable Assets

Approvals Management & Tracking

Production Workflow

Custom Workflow Platform

We manage the entire magazine creation process through our custom-developed CRM software platform — from store product uploads and advertising choices to content review, approval tracking, mall management oversight, and final issue production.

Our Story

The beginning

We bring extensive experience in creating glossy magazines for shopping malls. For more than five years, we produced and published over 60 monthly issues, combining editorial planning, visual storytelling, advertising, tenant coordination, and high-quality print production.

New Generation

MallMania brings the magazine concept into a new era. We combine advanced graphic design techniques with the latest AI tools to create stronger visuals, faster workflows, richer content, and premium results across print, web, video, and social media.

Seamless Workflow

Beyond the magazine and website, we develop dedicated software solutions that make the entire process lean and effortless for mall management and tenants. Stores only need to submit products and approve the final materials — we manage everything else. Upon request, we can also create apps and digital tools for shoppers.

We can help you with any project

Through creative ideas, innovation & sheer determination